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Organization ​
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Young People Today (YPT)
Task Categories
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Logo Design and Branding
YPT Logo Design and Branding​
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YPT approached me to design a new logo and branding guidelines. Their old logo was letter-based and they wanted a fresh icon logo heavily focused on youth, happiness and a bright future outlook.
Tools​
Adobe CC,
I developed the logo and its variations, along with a color scheme which is warm, friendly and embraces the African spirit of Ubuntu (togetherness). The friendly tone and narrative can be seen on the mockup slides (left) and branding guidelines (below)
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