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Young People Today (YPT)

Task Categories

Logo Design and Branding

YPT Logo Design and Branding

YPT approached me to design a new logo and branding guidelines. Their old logo was letter-based and they wanted a fresh icon logo heavily focused on youth, happiness and a bright future outlook.



Adobe CC, 

I developed the logo and its variations, along with a color scheme which is warm, friendly and embraces the African spirit of Ubuntu (togetherness). The  friendly tone and narrative can be seen on the mockup slides (left) and branding guidelines (below)

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